Social Media Strategy & Consultancy
Practical social media strategy and consultancy built around your business, audience, competitors and goals. I help you understand where your social media should focus, what can be improved and how to build a clearer, more purposeful social media presence.
What Does Social Media Strategy & Consultancy Include?
Effective social media starts with a clear understanding of the business, its audience and its goals. I provide practical strategy and consultancy to help London small businesses make better decisions about their social media and create a clearer direction for their online presence.
Social Media Audit
Review your current social presence, content, positioning and overall performance to identify opportunities for improvement.
Audience & Competitor Research
Understand your target audience, competitors and market so your social media is more relevant and purposeful.
Content & Channel Strategy
Develop a practical direction for what to post, where to post it and how content should support your business goals.
Ongoing Strategy & Consultancy
Provide practical guidance, recommendations and strategic support as your business and social media needs develop.
How I Build a Social Media Strategy
I take a practical, business-focused approach to social media strategy. Rather than following a generic formula, I look at your business, audience, competitors and objectives to develop a clearer direction for your social media.
01
Understand Your Business
I look at your business, services, positioning, audience and objectives to understand what your social media needs to achieve.
02
Research Your Market
I consider your competitors, industry and target audience to identify opportunities, relevant topics and ways to differentiate your business.
03
Define Your Direction
I develop a practical strategy covering content themes, messaging, platforms and priorities that fit your business.
04
Review & Refine
I use ongoing observations and performance insights to identify what can be improved and refine the approach over time.
The goal is to give your social media a clear direction that is practical to implement and aligned with the way your business actually works.
Who Is Social Media Strategy & Consultancy For?
Strategic social media support can be useful whether you are starting from scratch, trying to improve an existing presence or simply need a clearer direction for your social media.
Small Businesses
Practical strategy for businesses that want to build a stronger and more consistent social media presence without having to manage everything themselves.
Freelancers & Sole Traders
Clear social media direction for independent professionals who want their online presence to reflect their expertise and attract the right audience.
Businesses Starting on Social Media
A structured starting point for businesses that are unsure which platforms to use, what to post or how to approach social media.
Businesses That Need a Fresh Direction
Strategic review and practical recommendations for businesses whose current social media is inconsistent, unclear or no longer producing the results they want.
Whether you need a complete social media strategy or practical advice on a specific challenge, I tailor my approach to your business rather than applying a one-size-fits-all formula.
Why Your Business Needs a Clear Social Media Strategy
Posting consistently is important, but without a clear direction it can be difficult to know what to post, who you are trying to reach or whether your social media is actually supporting your business.
Clear Direction
Know what your social media is trying to achieve and what your content should focus on.
Better Content Decisions
Make more informed decisions about topics, platforms, messaging and content rather than posting simply for the sake of staying active.
Stronger Brand Positioning
Present your business more clearly and consistently so your audience can better understand what you offer and why it matters.
More Purposeful Social Media
Connect your social media activity to your wider business objectives and create a practical approach that can develop over time.
A good strategy gives you a framework for making better social media decisions while leaving enough flexibility to respond to your business and audience.
Why Work With Me?
Social media strategy should be practical, personal and connected to the reality of your business. I combine business experience, research and human judgement to create a strategy that is relevant to your goals rather than relying on a generic formula.
Business-Focused
I look beyond social media itself and consider your business, services, audience, competitors and wider objectives.
Practical & Clear
I focus on recommendations that are realistic to implement and easy to understand, without unnecessary complexity.
Human-Led
I use technology where it genuinely helps, but strategy, judgement and final decisions remain human.
Personal Approach
I work directly with you and tailor the strategy to your specific business rather than applying a standard package or formula.
The result is a clearer, more practical direction for your social media and a strategy that can evolve as your business develops.
Social Media Strategy for London Small Businesses
I provide social media strategy and consultancy for small businesses in London and across the UK. My approach is designed around your business, your local market, your customers and the goals you want your social media to support.
Local Market Understanding
I consider your location, local audience, competitors and market when shaping your social media direction.
Audience-Focused Strategy
I help identify who you want to reach and develop a clearer approach to content and messaging that speaks to them.
Platform & Content Priorities
I help you decide which social platforms deserve your attention and what types of content are most relevant to your business.
A Strategy You Can Actually Use
I turn research and recommendations into a practical framework that gives you a clearer direction for your ongoing social media activity.
Whether you are based in Kingston, Richmond, New Malden, Teddington, Twickenham, Surbiton or elsewhere in London or the UK, I can tailor the strategy around your business and market.
Frequently Asked Questions About Social Media Strategy & Consultancy
What is social media strategy?
A social media strategy is a clear plan for how your business uses social media to reach its audience, communicate its value and support its wider business goals.
Why does my business need a social media strategy?
A strategy gives your social media a clear direction, helping you make better decisions about platforms, content, messaging and priorities rather than posting without a clear purpose.
What does your social media consultancy include?
I review your business, audience, competitors and existing social media activity, then provide practical recommendations and strategic guidance tailored to your needs.
Can you create a social media strategy for a small business?
Yes. I work with small businesses and tailor the strategy to their goals, audience, resources, market and stage of growth.
Do you provide social media strategy in London?
Yes. I provide social media strategy and consultancy for businesses in London, including Kingston and surrounding areas, as well as clients across the UK.
Can I book a consultation before deciding?
Yes. You can book a 15-minute discovery call to discuss your business, your current social media and what type of support you need.
Ready to Give Your Social Media a Clearer Direction?
If you are unsure where your social media should focus, need a clearer strategy or simply want an experienced perspective on what could work better for your business, I can help.
Book a 15-minute discovery call to discuss your business, your current social media and what you are looking to achieve.